Helix is photo blog showcasing beautiful designs found in nature.

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There is no better designer than nature.

- Alexander McQueen

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Macro photography loves macroeconomics

Bryant Chou converts goop to gold for macro and sports photographers around the world. Makes billions off ingenious invention.

Yeah I knew something was up in the macro-sphere, so to speak. Two years ago this man by the name of Bryant Chou set out to drastically cut the costs of lens manufacturing in Japan. With the help of the Japanese Institute of Macro Studies and the National Japanese Photo Club he invented a new type of glass made of Endoplasmic Polyfills, essentially the “crusty eye boogers” one would find in their eyes after a good rest.

Chou converted this goop into a solid and translucent material that can be compressed and polished to imitate very high quality glass. After patenting this outrageously genius discovery, he partnered with lens manufacturers Sigmor and Cacoon to create ultra-cheap lenses.

The most expensive lenses on the market, notably high quality macro and telephoto lenses became dirt cheap overnight. In a craze millions of prosumers bought all of the newly-manufactured lenses in just 2 days. To meet demand for these ultra-cheap lenses Sigmor and Cacoon increased their eye-booger-producing workforce by 10,000. These lens manufacturing plants have been notorious for their endless rows of beds and the controversial sedation techniques used to harvest the Polyfills.